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AI in Communication and PR

AI in Communication and PR

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

AI in Communication and PR: Training Course Outline

Overview

  • Rapid AI advancements are reshaping Public Relations and Communications, offering unprecedented opportunities to enhance messaging, audience targeting, crisis management, and campaign analytics.
  • This course provides a comprehensive introduction to AI’s role in PR, blending theory with hands-on practice to empower professionals to integrate AI tools effectively and ethically.
  • Participants will explore AI technologies such as generative AI (e.g., ChatGPT), predictive analytics, and AI-driven media monitoring, gaining skills to transform their communication strategies.

Learning Objectives

  • Understand fundamental AI concepts and their specific applications in PR and communications.
  • Identify opportunities to leverage AI for content creation, audience insight, and campaign optimisation.
  • Develop skills in using AI tools for media monitoring, crisis detection, and influencer identification.
  • Analyse AI-driven data to measure campaign performance and ROI.
  • Recognise ethical considerations and best practices for responsible AI use in communications.
  • Build confidence to design and implement AI-enhanced PR strategies aligned with organisational goals.

Training Methodology

  • Interactive lectures introducing AI concepts and PR applications, supported by real-world case studies.
  • Hands-on workshops using leading AI tools for content generation, sentiment analysis, and media monitoring.
  • Group exercises simulating AI-driven campaign planning and crisis response.
  • Reflective discussions on ethical challenges and organisational impact.
  • Capstone project development to apply AI tools to participants’ own communication challenges.
  • Continuous feedback and Q&A sessions to personalise learning and deepen understanding.

Organisational and Personal Impact

  • Organisations will benefit from streamlined workflows, improved targeting, and data-driven decision-making, leading to more effective and measurable PR campaigns.
  • Enhanced crisis readiness through AI-powered early detection and response management.
  • Personal upskilling in cutting-edge AI technologies increases professional value and adaptability in a rapidly evolving industry.
  • Fosters innovation culture by integrating AI into strategic communication roles.
  • Supports ethical leadership in AI adoption, safeguarding brand reputation and public trust.

Target Audience

  • PR professionals at all levels, from account executives to communication directors, seeking to integrate AI into their workflows.
  • Corporate communications managers and social media strategists aiming to optimise audience engagement.
  • Marketing and media professionals interested in AI-driven content creation and campaign analytics.
  • Executives and decision-makers responsible for digital transformation and innovation in communications.
  • Educators and trainers in PR and communications fields looking to update curricula with AI competencies.

Course Outline

Day 1: Introduction to AI in Communication and PR

  • AI fundamentals: definitions, types (generative vs predictive), and evolution
  • Overview of AI tools transforming PR workflows
  • Case studies: Successful AI integration in PR campaigns
  • Ethical considerations and regulatory landscape

Day 2: AI-Enhanced Content Creation and Audience Insights

  • Using generative AI for press releases, social media, and storytelling
  • AI-driven audience segmentation and sentiment analysis
  • Hands-on workshop: Crafting AI-assisted messaging
  • Avoiding pitfalls: Ensuring authenticity and ethical content

Day 3: AI in Crisis Detection and Response Management

  • Predictive AI tools for early crisis identification
  • Automating response strategies and real-time media monitoring
  • Group exercise: Simulated AI-driven crisis management
  • Managing misinformation, disinformation, and deepfakes

Day 4: Campaign Planning, Influencer Identification, and Workflow Automation

  • Leveraging AI for personalised media outreach and influencer targeting
  • Streamlining repetitive tasks: media list building, scheduling, reporting
  • Workshop: Designing AI-optimised PR campaigns
  • Measuring campaign impact with AI analytics

Day 5: Strategic Integration and Future Directions

  • Developing an AI-driven communication strategy aligned with organisational goals
  • Emerging AI trends and their implications for PR professionals
  • Capstone project presentations and peer feedback
  • Course review, Q&A, and next steps for continuous AI learning

Conclusion

  • AI is no longer optional but essential for modern PR and communication professionals seeking competitive advantage and operational excellence.
  • This course equips participants with practical skills, ethical frameworks, and strategic insights to harness AI’s transformative power responsibly.
  • Graduates will be prepared to lead AI adoption within their organisations, driving innovation, efficiency, and impactful storytelling in an AI-augmented communications landscape.
  • Embrace AI today to shape the future of PR and build resilient, data-driven communication strategies that resonate in a complex digital world.

Courses Categories
Leadership and Management

Leadership and Management

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