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Brand Strategy and Identity Management

Brand Strategy and Identity Management

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Training Course on Brand Strategy and Identity Management

Overview

  • This intensive five-day course guides participants through the essential components of building and managing a powerful brand.
  • Participants will explore brand DNA, storytelling, visual identity, messaging, and launch strategies, culminating in a comprehensive brand strategy.
  • The course combines theory with hands-on exercises, real-world case studies, and collaborative workshops to ensure practical application.
  • Designed to transform how organisations and individuals approach brand building, making brands resonate emotionally and strategically in competitive markets.

Learning Objectives

  • Understand the core elements that define a brand’s identity and strategy, including purpose, personality, positioning, and perception.
  • Develop skills to craft compelling brand stories that connect emotionally with target audiences.
  • Learn to design cohesive visual and verbal brand identities aligned with strategic goals.
  • Gain expertise in implementing brand strategies that drive organisational growth and customer loyalty.
  • Build confidence to lead brand initiatives and adapt brand management practices as markets evolve.

Training Methodology

  • Interactive workshops combining expert-led presentations, group discussions, and practical exercises.
  • Use of brand discovery surveys and strategic frameworks such as the Four C’s (Company, Category, Consumer, Culture) and Brand Pillars (Purpose, Perception, Personality, Position, Promotion).
  • Case studies of successful brands (e.g., Apple, Nike, Toms) to illustrate concepts and inspire.
  • Collaborative brand sprints and story-building sessions to create actionable brand plans.
  • Digital tools and remote collaboration platforms to facilitate engagement and documentation.
  • Daily reflection and feedback loops to consolidate learning and encourage continuous improvement.

Organisational and Personal Impact

  • Organisations will gain a unified brand vision that aligns internal teams and external messaging, enhancing market differentiation.
  • Improved brand consistency leads to stronger customer trust, loyalty, and advocacy, driving revenue growth.
  • Participants develop strategic thinking and creative skills applicable across marketing, product development, and leadership roles.
  • Empowered individuals become brand stewards capable of evolving brand identity in response to cultural and market shifts.
  • The course fosters a culture of brand-centric decision-making, improving overall organisational agility and competitiveness.

Target Audience

  • Brand managers, marketing professionals, and communications specialists seeking to deepen their strategic expertise.
  • Entrepreneurs and business owners aiming to build or refine their brand identity for market impact.
  • Creative directors and designers involved in brand development and visual identity.
  • Corporate leaders and executives responsible for brand stewardship and organisational alignment.
  • Consultants and agency professionals supporting clients with brand strategy and identity management.

Course Outline

Day 1: Unearthing Your Brand’s Core DNA

  • Introduction to brand fundamentals: purpose, mission, and values.
  • Exercises: Brand discovery survey and defining the brand’s “why.”
  • Frameworks: The Five Brand Pillars and Four C’s overview.
  • Case study analysis: How Toms and Ecosia embed purpose in branding.

Day 2: Crafting Your Irresistible Brand Story

  • Storytelling principles and emotional connection.
  • Workshop: Building a narrative that resonates using archetypes and brand personality.
  • Tools: Brand personality sliders and competitive landscape mapping.
  • Group activity: Drafting a brand story that differentiates and inspires.

Day 3: Designing Your Visual Brand Identity

  • Visual identity elements: logos, colour palettes, typography, and imagery.
  • Aligning visual design with brand strategy and personality.
  • Hands-on session: Creating mood boards and visual keywords.
  • Review of iconic brand visuals and their strategic impact.

Day 4: Developing Your Brand Voice and Messaging

  • Crafting consistent messaging across channels.
  • Workshop: Tone of voice, key messages, and communication guidelines.
  • Role-playing exercises: Adapting messaging for different audiences.
  • Integration of brand pillars into promotional content.

Day 5: Launching Your Brand with Maximum Impact

  • Planning brand activation and launch strategies.
  • Measuring brand performance and adapting strategy.
  • Final project: Presenting a comprehensive brand plan.
  • Course wrap-up: Reflection, Q&A, and next steps for ongoing brand management.

Conclusion

  • By completing this course, participants will possess a robust, actionable brand strategy and identity framework ready to implement.
  • The training empowers organisations and individuals to create brands that not only stand out but build lasting emotional connections with their audiences.
  • Graduates will be equipped to lead brand initiatives that drive growth, loyalty, and competitive advantage in dynamic markets.
  • This course is a transformative investment in brand leadership, setting the foundation for sustained success and innovation.

Courses Categories
Leadership and Management

Leadership and Management

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