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The Art of HR Branding and Communication

The Art of HR Branding and Communication

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

The Art of HR Branding and Communication: Training Course Outline

Overview

  • This course explores how HR professionals can strategically build and communicate a compelling employer brand to attract, engage, and retain top talent.
  • Participants will learn to craft authentic Employee Value Propositions (EVPs), leverage communication channels including social media, and align HR branding with organisational goals.
  • The training combines theory, case studies, practical tools, and interactive exercises to develop skills in both branding strategy and effective communication within HR contexts.

Learning Objectives

  • Understand the fundamentals and latest trends in employer branding and HR communication (including generational differences and digital impact).
  • Develop skills to research and define target audiences for employer branding initiatives.
  • Create and implement strategic employer brand architectures and communication plans.
  • Master key communication techniques for HR professionals, including crisis communication, feedback, and digital etiquette.
  • Measure and report on employer branding effectiveness using KPIs and analytics.
  • Build internal engagement through Employer Brand Ambassador programmes.

Training Methodology

  • Instructor-led sessions combining lectures, real-world case studies (e.g., FMCG company branding success), and group discussions.
  • Hands-on workshops to develop EVP statements, communication plans, and social media audits.
  • Role-playing exercises to practice interpersonal and crisis communication skills.
  • Use of digital tools for employer brand analytics and dashboard creation.
  • Pre- and post-training assessments to measure knowledge acquisition.
  • Continuous Q&A and peer networking opportunities.

Organisational and Personal Impact

  • Organisations will benefit from stronger employer brands that improve talent attraction, retention, and employee engagement, directly impacting productivity and culture.
  • HR professionals will gain confidence and competence in communicating brand values clearly and persuasively, enhancing their strategic role.
  • Improved internal communication fosters leadership alignment and employee advocacy.
  • Participants will be equipped to lead employer branding initiatives that align with business strategy and respond to evolving market trends.

Target Audience

  • HR professionals responsible for talent acquisition, employer branding, and internal communications.
  • HR managers and leaders seeking to enhance their department’s strategic impact.
  • Recruitment specialists aiming to improve candidate experience through branding.
  • Communications professionals working closely with HR on employer brand messaging.
  • Organisations undergoing digital transformation or cultural change initiatives.

Course Outline

Day 1: Foundations of HR Branding and Communication

  • Introduction to Employer Branding: Definitions, importance, and global trends for 2025.
  • Understanding the HR Brand Leader’s Role and Responsibilities.
  • Overview of communication principles tailored for HR professionals.

Day 2: Research and Strategy Development

  • Target Audience Research: Techniques to identify and profile internal and external audiences.
  • Conducting Employer Brand Audits and PESTEL Analysis.
  • Crafting compelling Employee Value Propositions (EVPs).

Day 3: Building and Activating the Employer Brand

  • Developing Employer Brand Architecture and Roadmaps.
  • Creating Integrated Communication Plans: Online and offline strategies.
  • Social Media in Employer Branding: Audits, policies, and optimisation.

Day 4: Communication Skills for HR Professionals

  • Effective interpersonal communication: Active listening, feedback, and conflict resolution.
  • Crisis Communication and Transparency in HR.
  • Digital communication etiquette and cybersecurity essentials.

Day 5: Measurement, Reporting, and Engagement

  • Defining and tracking Employer Brand KPIs.
  • Building Employer Brand Ambassador Programmes.
  • Using analytics dashboards to engage leadership and improve strategy.
  • Course wrap-up: Applying learning to organisational contexts and personal development plans.

Conclusion

  • Mastering HR branding and communication is essential for organisations to thrive in a competitive talent market.
  • This course equips HR professionals with strategic frameworks, practical tools, and communication expertise to build authentic, impactful employer brands.
  • Participants will leave ready to lead transformative HR branding initiatives that align with business goals and foster a motivated, engaged workforce.
  • Investing in these skills drives organisational success and positions HR as a key strategic partner.

Courses Categories
Leadership and Management

Leadership and Management

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