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The Role of AI in Marketing

The Role of AI in Marketing

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Training Course on The Role of AI in Marketing

Overview

  • Explore how artificial intelligence is transforming marketing strategies, customer engagement, and business growth.
  • Understand AI fundamentals, tools, and applications tailored for marketing professionals.
  • Examine ethical considerations and organisational challenges in adopting AI-driven marketing.
  • Equip participants with practical skills to implement AI-powered marketing campaigns and measure impact.

Learning Objectives

  • Define key AI concepts relevant to marketing, including machine learning, generative AI, and predictive analytics.
  • Identify AI tools and platforms that enhance content creation, customer segmentation, and campaign optimisation.
  • Develop skills to critically evaluate AI outputs and craft effective AI prompts for marketing tasks.
  • Understand how to integrate AI into existing marketing technology stacks (CRM, CMS, analytics).
  • Analyse ethical implications and customer acceptance of AI in marketing.
  • Design and lead AI-driven marketing initiatives that deliver measurable organisational value.

Training Methodology

  • Interactive lectures combining theory with real-world case studies from brands like Disney+, Washington Post, and HP.
  • Hands-on workshops using AI marketing tools such as ChatGPT, JasperAI, SEMrush, and Brandwatch.
  • Group discussions and scenario-based exercises to explore ethical challenges and strategic decision-making.
  • Practical assignments including AI-powered content generation, customer journey mapping, and predictive analytics.
  • Continuous assessment through quizzes, peer reviews, and a final project presentation.
  • Access to curated resources and AI tool demos for ongoing learning beyond the course.

Organisational and Personal Impact

  • Organisations gain competitive advantage by adopting AI to personalise customer experiences and optimise marketing spend.
  • Marketing teams improve efficiency through automation of repetitive tasks and enhanced data-driven insights.
  • Participants become change agents, capable of piloting AI initiatives and influencing digital transformation.
  • Enhanced ability to measure ROI and demonstrate AI’s contribution to revenue growth and market share.
  • Personal career growth through acquisition of cutting-edge AI marketing skills recognised by industry certificates.

Target Audience

  • Mid- to senior-level marketing professionals seeking to lead AI adoption in their teams.
  • Marketing managers and strategists aiming to deepen understanding of AI’s role in customer engagement.
  • Digital marketers and content creators interested in leveraging AI tools for campaign optimisation.
  • Business leaders and decision-makers evaluating AI’s strategic value for marketing innovation.
  • Individuals with foundational marketing knowledge; no prior AI experience required but beneficial.

Course Outline

Day 1: Introduction to AI in Marketing

  • AI fundamentals: definitions, history, and key technologies (machine learning, deep learning, generative AI).
  • Overview of AI’s impact on marketing functions and customer behaviour.
  • Case study: How Disney+ uses AI to compete with Netflix.
  • Ethical considerations and AI adoption challenges.

Day 2: AI Tools and Techniques for Marketing

  • Exploration of AI marketing tools: ChatGPT, JasperAI, Brandwatch, SEMrush, and others.
  • Hands-on workshop: Crafting effective AI prompts for content creation.
  • Using AI for social media monitoring and sentiment analysis.
  • Group exercise: Evaluating AI tools for organisational fit.

Day 3: Data-Driven AI and Predictive Analytics

  • Understanding data’s role in AI marketing: segmentation, targeting, and personalisation.
  • Predictive analytics to forecast customer lifetime value, churn, and campaign performance.
  • Workshop: Building AI-powered customer journeys and hyper-personalisation strategies.
  • Case study: Washington Post’s AI innovations in digital marketing.

Day 4: AI-Driven Campaigns and Automation

  • Designing AI-powered marketing campaigns: automation, multivariate testing, and optimisation.
  • Integrating AI with CRM, CMS, and analytics platforms.
  • Hands-on session: Automating content generation and ad placement.
  • Discussion: Balancing AI automation with human creativity.

Day 5: Leading AI Marketing Transformation

  • Developing strategic AI adoption plans and pilot projects.
  • Measuring AI marketing ROI and performance tracking.
  • Overcoming organisational barriers and gaining executive support.
  • Final project presentations: Designing an AI-driven marketing campaign.
  • Course wrap-up and certification guidance.

Conclusion

  • AI is reshaping marketing by enabling unprecedented personalisation, efficiency, and insight.
  • This course empowers marketing professionals to harness AI responsibly and strategically.
  • Participants will return equipped to lead AI initiatives that drive measurable business growth.
  • Embrace AI as a transformative tool to future-proof marketing careers and organisations.
  • Continuous learning and ethical vigilance are key to maximising AI’s potential in marketing.

Courses Categories
Leadership and Management

Leadership and Management

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