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Branding and Innovation

Branding and Innovation

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Training Course on Branding and Innovation

Overview

  • This intensive five-day programme combines the art of compelling brand building with cutting-edge innovation methodologies.
  • Participants will explore how to craft emotionally resonant brand stories while mastering systematic innovation processes to drive business growth.
  • The course blends theory with hands-on exercises, enabling attendees to develop a unique brand identity and foster a culture of innovation within their organisations.

Learning Objectives

  • Understand the core principles of effective branding and how to create a powerful brand narrative that connects deeply with target audiences.
  • Gain practical skills in innovation frameworks, including design thinking, agile development, and disruptive innovation concepts.
  • Learn to identify and overcome organisational and personal barriers to innovation.
  • Develop tools to integrate brand strategy with innovation processes for sustainable competitive advantage.
  • Build confidence to lead brand and innovation initiatives that deliver measurable organisational impact.

Training Methodology

  • Interactive workshops combining expert-led presentations, case studies, and real-world examples from leading brands and innovators.
  • Collaborative group exercises including brand storytelling, business model canvas development, and innovation sprint simulations.
  • Use of proven frameworks such as the BrandSpark methodology, Design Sprint process, and Business Model Innovation tools.
  • Continuous feedback loops with peer and instructor coaching to refine ideas and strategies.
  • Digital resources and templates provided for ongoing application post-training.

Organisational and Personal Impact

  • Organisations will benefit from enhanced brand equity and a stronger innovation culture, leading to increased market differentiation and growth.
  • Participants will acquire leadership skills to champion change, foster creativity, and implement innovation-driven branding strategies.
  • Improved cross-functional collaboration and agility in responding to market disruptions.
  • Personal growth through mastering critical thinking, creative problem-solving, and strategic communication.
  • Certification of completion to validate new competencies and support career advancement.

Target Audience

  • Marketing and Brand Managers seeking to deepen brand strategy expertise and innovation integration.
  • Innovation Leaders, Product Managers, and Business Development professionals aiming to accelerate ideation and commercialisation.
  • Senior executives and team leaders responsible for driving organisational transformation and competitive advantage.
  • Entrepreneurs and startup founders wanting to build strong, differentiated brands while embedding innovation from the outset.
  • HR and Learning & Development professionals focused on cultivating an innovative workplace culture.

Course Outline

Day 1: Foundations of Branding and Innovation

  • Introduction to branding fundamentals and innovation principles
  • Unearthing your brand’s core DNA and value proposition
  • Overview of innovation types and barriers

Day 2: Crafting Your Brand Story & Visual Identity

  • Developing an irresistible brand narrative that resonates emotionally
  • Visual branding essentials: logos, colour, and design thinking
  • Hands-on brand storytelling workshop

Day 3: Innovation Frameworks and Tools

  • Systematic innovation processes: design thinking, agile, and business model innovation
  • Introduction to Design Sprint methodology for rapid problem-solving
  • Practical exercises on ideation and stakeholder mapping

Day 4: Integrating Brand and Innovation Strategies

  • Aligning brand strategy with innovation initiatives for market impact
  • Exploring disruptive innovation and business model transformation
  • Group work: building a Business Model Canvas linked to brand value

Day 5: Launching and Sustaining Brand Innovation

  • Strategies for brand launch and scaling innovation within organisations
  • Overcoming resistance and embedding a culture of continuous innovation
  • Final presentations, feedback, and action planning for real-world application

Conclusion

  • By completing this course, participants will be equipped to transform their organisations through powerful branding combined with systematic innovation.
  • Attendees will leave with actionable strategies, practical tools, and renewed confidence to lead brand and innovation efforts that create lasting value.
  • This training is a catalyst for turning ideas into impactful stories and innovations that differentiate and grow businesses in today’s dynamic markets.

Ready to build a brand that not only tells a story but becomes the story of innovation and success? Let’s embark on this transformative journey together.

Courses Categories
Leadership and Management

Leadership and Management

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