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Certified Sales and Marketing Professional (CSMP)

Certified Sales and Marketing Professional (CSMP)

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Certified Sales and Marketing Professional (CSMP) Training Course Outline

Overview

  • The CSMP certification recognises a high level of professionalism in sales and marketing, enhancing career prospects and organisational value.
  • This intensive five-day training course equips participants with practical skills and knowledge aligned with current market trends and real-world business challenges.
  • The programme covers essential topics including marketing strategies, sales techniques, body language, relationship building, and ethical practices.
  • Designed as a preparation for the CSMP certification exam, the course blends theory with hands-on activities to ensure readiness and confidence.

Learning Objectives

  • Understand and apply core marketing and sales principles to drive business growth.
  • Master effective communication skills, including body language, to build trust and influence clients.
  • Develop compelling sales presentations and negotiation tactics tailored to diverse customer needs.
  • Analyse consumer behaviour and market segmentation to optimise targeting and positioning.
  • Implement ethical sales and marketing practices aligned with global standards.
  • Prepare thoroughly for the CSMP certification exam through comprehensive knowledge and practical exercises.

Training Methodology

  • Interactive lectures supported by case studies and real-world examples to contextualise concepts.
  • Role-playing and simulation exercises focusing on sales presentations, client interactions, and body language.
  • Group discussions and workshops to foster peer learning and collaborative problem-solving.
  • Use of multimedia tools and digital resources for engaging content delivery.
  • Continuous assessment through quizzes and feedback sessions to track progress.
  • Exam preparation sessions with practice questions reflecting the CSMP exam format.

Organisational and Personal Impact

  • Organisations benefit from a more skilled sales and marketing workforce capable of driving revenue and brand growth.
  • Certified professionals enhance company credibility and competitive advantage in the marketplace.
  • Individuals gain recognised credentials that validate expertise, boosting career advancement opportunities.
  • Improved employee confidence and motivation through mastery of advanced sales and marketing techniques.
  • Encourages a culture of continuous learning and ethical business conduct within teams.

Target Audience

  • Sales Managers, Marketing Managers, Executives seeking formal recognition and skill enhancement.
  • Small business owners and entrepreneurs aiming to maximise marketing impact with limited budgets.
  • Sales representatives, account managers, and business development professionals wanting to improve performance.
  • Consultants and service providers looking to add credibility and attract new clients.
  • Professionals preparing for the CSMP certification exam or those pursuing career growth in sales and marketing.

Course Outline (Five Days)

Day 1: Foundations of Sales and Marketing

  • The Changing Business Environment and its impact on sales and marketing
  • Evolution of Personal Selling and Marketing Concepts
  • Introduction to Marketing Strategies and Market Segmentation

Day 2: Communication and Body Language

  • Understanding and interpreting body language in sales
  • Building rapport and trust through non-verbal communication
  • Effective listening and questioning techniques

Day 3: Sales Presentations and Relationship Building

  • Crafting dynamite sales presentations that convert
  • Techniques for building long-term customer relationships
  • Handling objections and closing sales effectively

Day 4: Consumer Behaviour and Market Research

  • Analysing consumer behaviour patterns and decision-making
  • Conducting marketing research and utilising quantitative techniques
  • Pricing strategies and promotional tactics

Day 5: Ethics, Sales Force Management, and Exam Preparation

  • Sales, marketing ethics, and legal considerations
  • Organising and managing a sales force for optimal performance
  • Review sessions, practice exams, and certification exam tips

Conclusion

  • The CSMP training course is a comprehensive pathway to mastering sales and marketing excellence, recognised globally for professional credibility.
  • Participants leave equipped with actionable skills, strategic insights, and the confidence to excel in competitive markets.
  • Achieving CSMP certification signals commitment to continuous professional development and ethical business practices.
  • Organisations and individuals alike gain measurable benefits, from increased sales effectiveness to enhanced career trajectories.
  • Enrolment in this course is an investment in future success, opening doors to leadership roles and industry recognition.

Courses Categories
Leadership and Management

Leadership and Management

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