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Digital Marketing and Consumers Analytics

Digital Marketing and Consumers Analytics

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Training Course Outline: Digital Marketing and Consumer Analytics

Overview

  • This intensive five-day course provides a comprehensive journey through the fundamentals and advanced concepts of digital marketing combined with consumer analytics.
  • Participants will explore how to design, implement, and measure effective digital marketing strategies using data-driven insights.
  • The course integrates the latest tools and trends, including AI-powered analytics, to equip marketers with skills to optimise campaigns and understand consumer behaviour deeply.

Learning Objectives

  • Understand the digital marketing landscape and key channels: SEO, social media, email, paid advertising, and content marketing.
  • Develop skills to collect, analyse, and interpret consumer data to inform marketing decisions.
  • Learn to create actionable digital marketing strategies aligned with business goals.
  • Gain proficiency in using analytics platforms (e.g., Google Analytics) and AI tools to enhance targeting and ROI.
  • Build capability to measure campaign effectiveness and optimise marketing spend through data-driven insights.

Training Methodology

  • Interactive lectures combining theory with real-world case studies and examples.
  • Hands-on workshops using industry-standard tools for digital marketing and analytics.
  • Group activities and scenario-based exercises to simulate campaign planning and data analysis.
  • Continuous assessment through quizzes and practical assignments to reinforce learning.
  • Access to curated digital resources and templates for post-course application.

Organisational and Personal Impact

  • Organisations will benefit from employees who can design measurable, efficient digital marketing campaigns that drive growth and customer engagement.
  • Enhanced ability to leverage consumer analytics will improve targeting accuracy, reduce wasted spend, and increase conversion rates.
  • Participants will gain confidence to lead digital transformation initiatives and advocate for data-driven marketing culture.
  • Personal career growth through acquisition of in-demand digital marketing and analytics skills, increasing employability and leadership potential.

Target Audience

  • Marketing professionals seeking to deepen their digital marketing and analytics expertise.
  • Business owners and entrepreneurs aiming to grow their online presence and customer understanding.
  • Data analysts and marketing analysts looking to specialise in consumer behaviour insights.
  • Mid-level managers and team leaders responsible for digital strategy execution.
  • Individuals transitioning into digital marketing roles from other disciplines.

Course Outline

Day 1: Digital Marketing Fundamentals and Landscape

  • Introduction to digital marketing channels and consumer behaviour shifts
  • Overview of the 5Ds of digital marketing: Devices, Platforms, Media, Data, Technology
  • Setting marketing objectives and KPIs aligned with business goals

Day 2: Content Strategy, SEO, and Social Media Marketing

  • Crafting relevant, authentic content that resonates with target audiences
  • SEO basics and advanced techniques for organic growth
  • Social media platforms: strategies for engagement and brand building

Day 3: Consumer Analytics and Data-Driven Marketing

  • Introduction to consumer data collection and privacy considerations
  • Using Google Analytics and other tools to profile and segment customers
  • Data visualisation and interpretation for marketing insights

Day 4: Paid Advertising and AI-Enhanced Marketing

  • Fundamentals of paid search, display, and social media advertising
  • Leveraging AI and automation tools (e.g., ChatGPT, programmatic ads) to optimise campaigns
  • Measuring ROI and attribution modelling

Day 5: Integrated Digital Marketing Strategy and Campaign Execution

  • Building omni-channel marketing plans incorporating analytics insights
  • Hands-on group project: designing a data-driven digital marketing campaign
  • Presentations, feedback, and course wrap-up with next steps for continuous learning

Conclusion

  • This course empowers participants to confidently navigate the evolving digital marketing landscape with a strong foundation in consumer analytics.
  • By combining strategic thinking with practical skills, attendees will drive measurable business impact and foster a culture of data-informed marketing.
  • Graduates will be equipped to lead digital initiatives that enhance customer engagement, optimise marketing investments, and sustain competitive advantage in a digital-first world.
  • We encourage ongoing learning and application of these skills to stay ahead in the fast-paced digital marketing environment.

Courses Categories
Leadership and Management

Leadership and Management

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