Training Course on E-Commerce, Web Building and AI
Overview
- This course equips participants with essential skills to build and manage e-commerce websites using AI-powered tools.
- It covers foundational concepts of e-commerce, practical web building techniques with AI website builders, and the integration of AI to optimise business operations.
- Designed to empower learners to launch or enhance online stores efficiently, leveraging the latest AI technologies to drive growth and customer engagement.
Learning Objectives
- Understand the fundamentals of e-commerce and current market trends driving online retail growth.
- Gain hands-on experience with AI-powered website builders to create professional, responsive e-commerce sites without coding.
- Learn how AI enhances customer experience through personalisation, automation, and data-driven decision-making.
- Develop skills to implement AI tools for marketing, inventory management, and customer service in e-commerce.
- Analyse organisational benefits and personal career growth opportunities from mastering e-commerce and AI technologies.
Training Methodology
- Interactive lectures combining theory with real-world case studies and market data.
- Step-by-step guided workshops using leading AI website builders (e.g., Shopify AI, Bluehost AI builder).
- Practical exercises on setting up online stores, adding products, and configuring payment and security features.
- Group discussions on AI applications in e-commerce, including chatbots, personalised recommendations, and automation.
- Continuous assessment through quizzes, hands-on projects, and peer feedback to reinforce learning.
Organisational and Personal Impact
- Organisations gain competitive advantage by adopting AI-driven e-commerce strategies that increase efficiency and customer satisfaction.
- Employees enhance productivity by automating routine tasks and focusing on strategic growth areas.
- Participants improve digital literacy and AI competency, increasing employability and career advancement prospects.
- Businesses can reduce costs and time-to-market for online stores, accelerating revenue generation.
- The course fosters innovation mindset, enabling organisations to adapt swiftly to evolving digital commerce landscapes.
Target Audience
- Small business owners and entrepreneurs aiming to establish or improve their online presence.
- Marketing professionals seeking to leverage AI for customer engagement and sales optimisation.
- Web developers and designers interested in integrating AI tools into e-commerce projects.
- IT and digital transformation teams responsible for implementing AI solutions in retail environments.
- Anyone new to e-commerce or AI who wants a practical, hands-on introduction to these rapidly evolving fields.
Course Outline
Day 1: Introduction to E-Commerce and Market Trends
- Overview of global e-commerce growth and consumer behaviour shifts.
- Key components of successful online stores.
- Introduction to AI’s role in transforming e-commerce.
Day 2: Building Your Online Store with AI Website Builders
- Selecting hosting and domain essentials.
- Using AI-powered website builders to design and launch an e-commerce site.
- Customising templates, adding products, and setting up payment gateways.
Day 3: AI Tools for Enhancing Customer Experience
- Personalised product recommendations and dynamic pricing.
- Implementing AI chatbots and conversational commerce.
- Automating email marketing and customer support.
Day 4: AI-Driven Business Operations and Analytics
- Inventory management and demand forecasting with AI.
- Using AI for fraud detection and security.
- Analysing customer data to inform marketing and sales strategies.
Day 5: Practical Project and Future Trends
- Hands-on project: Build and optimise a live e-commerce site using AI tools.
- Discussion on emerging AI technologies in e-commerce (e.g., generative AI, AR/VR).
- Course review, Q&A, and next steps for continued learning and implementation.
Conclusion
- Mastery of e-commerce combined with AI skills is essential for thriving in today’s digital economy.
- Participants will leave equipped to build efficient, customer-centric online stores that leverage AI for competitive advantage.
- Organisations benefit from increased agility, innovation, and growth potential through AI adoption.
- Encouragement to continue exploring AI advancements and integrate them creatively into business strategies.
- This course is a stepping stone towards future-proofing careers and businesses in an AI-driven marketplace.