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Strategic Digital Marketing

Strategic Digital Marketing

Venue
Date
Training Course
£4,500.00
Choose your own preferred Date or Venue or Contact Us for more details

✅ Total Duration:

  • Regular: 5 Days × 4 Hours = 20 CPD Hours or
  • Intensive: 2.5 Days x 8 Hours = 20 CPD Hours
  • Delivery Format: In-person
  • Target Group: Mid to Senior level managers, team leads, HR professionals, project managers
  • Assessment: Active participation, group activities, capstone project
  • Certificate: CPD Certificate with learning outcomes and hours

Strategic Digital Marketing: Training Course Outline

Overview

  • This intensive five-day course equips marketing professionals with the strategic knowledge and practical skills to design, implement, and optimise digital marketing campaigns aligned with business goals.
  • Emphasis on integrating data-driven decision-making, AI-powered tools, and emerging digital trends to maintain competitive advantage in a rapidly evolving landscape.
  • Designed for organisations aiming to boost digital maturity and individuals seeking to transition into strategic digital marketing roles.

Learning Objectives

  • Develop a comprehensive understanding of the digital marketing ecosystem, including SEO, paid media, content marketing, social media, and analytics.
  • Master the creation of customer-centric digital strategies that leverage data insights and emerging technologies such as AI and automation.
  • Gain proficiency in evaluating digital marketing performance through KPIs and ROI frameworks to optimise campaigns effectively.
  • Learn to manage cross-functional teams and external partners to execute integrated digital marketing plans.
  • Build confidence to present and justify digital marketing strategies to senior leadership and stakeholders.

Training Methodology

  • Interactive lectures combined with real-world case studies from leading brands and recent digital marketing campaigns.
  • Hands-on workshops where participants develop and present strategic digital marketing plans tailored to their organisational context.
  • Group discussions and problem-solving exercises to foster collaboration and critical thinking.
  • Use of current digital marketing platforms and AI tools (e.g., Google Ads, Google Analytics, ChatGPT for content ideation) for practical skill-building.
  • Continuous feedback loops with expert trainers to refine strategies and execution plans.
  • Access to curated digital resources and templates for post-course application.

Organisational and Personal Impact

  • Organisations will benefit from enhanced digital marketing capabilities leading to improved customer engagement, higher conversion rates, and maximised marketing ROI.
  • Participants will gain strategic leadership skills, enabling them to drive digital transformation initiatives and influence business growth.
  • Improved alignment between marketing objectives and overall business goals, fostering cross-departmental collaboration.
  • Empowerment to leverage AI and data analytics for smarter decision-making and competitive differentiation.
  • Long-term impact includes building a digitally savvy workforce prepared for future marketing challenges.

Target Audience

  • Marketing managers and team leaders seeking to elevate their strategic digital marketing expertise.
  • Digital marketing professionals aiming to transition from tactical execution to strategic planning roles.
  • Business executives and decision-makers who require a clear understanding of digital marketing’s role in business growth.
  • Entrepreneurs and small business owners wanting to harness digital channels effectively.
  • Consultants and agency professionals looking to deepen their strategic advisory capabilities.

Course Outline

Day 1: Digital Marketing Landscape & Strategic Foundations

  • Introduction to the digital ecosystem and key trends in 2025
  • Understanding customer behaviour and digital consumer journeys
  • Setting strategic objectives aligned with business goals
  • Overview of digital channels: SEO, PPC, social media, content marketing

Day 2: Content Strategy & Social Media Integration

  • Developing compelling, customer-centric content frameworks
  • Leveraging social media platforms for brand building and engagement
  • Influencer marketing and community management best practices
  • Hands-on workshop: Creating an integrated content calendar

Day 3: Data-Driven Marketing & AI Applications

  • Fundamentals of digital analytics and KPI setting
  • Using AI tools for personalisation, automation, and optimisation
  • Privacy, data ethics, and compliance considerations in digital marketing
  • Practical session: Analysing campaign data and adjusting strategies

Day 4: Paid Media & Search Engine Marketing

  • Deep dive into paid search, display advertising, and programmatic buying
  • Google Ads and social media advertising strategies and optimisation
  • Budget allocation and media mix modelling for maximum ROI
  • Live demo: Setting up and managing a Google Ads campaign

Day 5: Strategy Execution, Measurement & Leadership

  • Integrating digital marketing strategies across teams and channels
  • Measuring success: attribution models and reporting frameworks
  • Presenting digital marketing plans to stakeholders
  • Capstone group project: Develop and pitch a comprehensive digital marketing strategy

Conclusion

  • This course empowers participants to lead strategic digital marketing initiatives that drive measurable business growth in a complex digital environment.
  • Graduates will leave with actionable plans, enhanced skills, and confidence to influence organisational digital transformation.
  • Organisations investing in this training will see improved marketing effectiveness, stronger customer connections, and sustainable competitive advantage.
  • Participants are encouraged to continue learning and adapting as digital marketing evolves, leveraging AI and data insights to stay ahead.

Courses Categories
Leadership and Management

Leadership and Management

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